Digital Marketing Strategies for 2019
Technology is blooming day by day bringing a new breathtaking feature to the world. We are living in the era of technology, one who doesn’t follows this era will eventually lag behind. Communicating your customers through social websites and contemporary technology is what we call digital marketing. Today, most of the people from infants to adults are using social media at every step of their life. Here is a report which shows the estimated number of social media users from 2010-2021.
This chart shows the number of social media users from 2010 and the present. It is expected that the number of social media users will reach up to 2.77 billion all over the globe from 2.46 in 2017. So this is the best time to use technology for marketing purpose.
In this blog, you will find strategies for digital marketing, specifically for 2019.
Video Marketing
Video marketing is one of the best digital marketing strategies for people to adopt. Videos are one of the best ways of communicating. People are trying to bring new and different ideas for marketing strategies. YouTube is allowing us to make our dream come true. YouTube allows us to make videos. It is being used as a marketing platform where many people make videos and fabricate their channels and share their ideas and information regarding their business. In 2019, people prefer visual marketing rather than just listening. The notions of graphics stick to people’s mind. So video marketing plays a vital role in digital marketing in 2019. It will emerge more and more than time passes.
The information given below can change a person’s mind about video marketing.
- 70% of shoppers state that they have shared a brand’s video.
- 72% of organizations state video has enhanced their transformation rate.
- 52% of shoppers report that watching item recordings make them increasingly positive about online buy choices.
- 65% of officials visit the advertiser’s site and 39% call a seller in the wake of reviewing a video.
Content Marketing
Content marketing is one of the strategies of marketing through a digital world. It provides staggering techniques to bring your customers in confidence. Content marketing offers us valuable and relevant contents that offer lots of benefits and brings profitable customer actions. However, content marketing includes few skills to make your content more and more effective. You need to have a plan and know your audience. Knowing your audience can make your work a lot easier. You must know where to post and when to post. In 2019, people prefer quality to quantity so; make sure your content focuses on the quality of the product rather than quantity. Content marketing succour you to build awareness about your brand. Brand awareness can help you bring loyal customers. An effective piece of content can ensure customers.
Chatbot Marketing
Chat bots are the alms of artificial intelligence. You would think that chat bots are useless when we have social sites, but you are going to miss the most basic perk of artificial intelligence. Chat bots play an essential role in digital marketing. Chat bots are the programs that allow a user to communicate via textual or audible methods. 2019 has already bought lots of perks of using chat bots. Chat bots get all types of information of required topic by various means. Chat bots are the future of digital marketing.
Social Messaging Apps
Social messaging apps are not only used for sending friendly texts or emojis. Social messaging apps are on the best digital marketing strategies in 2019. Messaging apps have increased tremendously that every businessperson now needs to connect with their customer through messages. Contacting your customers via messages do not only supports advertising but establishes a healthy and personal relationship directly between customers and providers.
Here are statistics which shows that how social messaging apps have developed.
The above chart shows that by 2021, we are going to have a generation that uses messaging app tremendously. This would be quite enough to pinnacle social messaging app. So, marketing via a social messaging app is also going to be much more beneficial.
Facebook conducted research which shows that:
- 63% of respondents noted that communications with companies via messaging apps have increased in the last two years
- 56% would send a message rather than call a company to deal with a company’s customer service.
- 61% say they appreciate personalized messages from companies
- Over 50% say they are willing to shop at a company that communicates through messaging apps.
Conclusion
Hence, the use of social media is increasing rapidly. From the above-given charts, it is crystal clear that every marketer has to pace with technology. Content marketing, video marketing has bought massive revolution in the market. One can bring out as many perks as possible using digital marketing strategies.